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Have you ever seen one of these?
If not, now that you have, you’ll start to notice them everywhere; in newspapers and magazines, on shampoo and wine bottles, and pretty soon on many promotional products. They are QR codes.
Though they’ve been around for many years (yes, years!), they are just now starting to enter the mainstream. Why? Because marketers are realizing that they are an effective tool to drive offline-to-online interactions.
Let’s back up just a bit.
QR stands for Quick Response. A QR code is a two dimensional barcode that can be scanned by a QR code reader, that’s available for any smartphone. A QR code contains a URL that, when scanned, takes you to the mobile web presence for that company.
How do you get a QR code? There are several free QR code generating services, for example:
http://zxing.appspot.com/generator/
http://www.qr-barcodes.com/online-generator/
It’s best to use a QR code generator that can be read by many QR code readers, rather than one that requires a particular scanning app to work. With your newly generated QR code, you can direct customers to a website, video, pre-recorded text message or email, a Google map location, Facebook or Twitter page-the possibilities are nearly endless. What’s very cool is the content can change, which makes repeat scans possible if you are delivering value.
So, if you’re planning an event, where should you put your QR code? Easy… on almost every single piece of promotional material you have! This will be possible on more and more promotional products as our manufacturers and suppliers work to perfect adding your codes to their products.
Start thinking about what QR codes can do for your business!
