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Promotional products have been subjected to various derogatory names over the years: trinkets & trash, chachkas (or tchotchkes), swag. In spite of these names implying they have limited value, promotional products work!
Studies1 have shown that people like to receive promotional products; they frequently hang on to them and use them.
- 83% of respondents like receiving promotional products with advertising messages.
- 69% generally keep the item if they have a use for it.
- 39% generally give it to others if they have no personal use for it, which generates additional exposure.
- 91% of consumers surveyed reported having at least one promo product in their kitchen.
- 74% reported having at least one promo product in their work space.
- 55% had at least one promo product in their bedroom closet/storage space.
- More than half (58%) of respondents keep promo products anywhere from one year to more than four years.
Promotional products are useful tools for marketers and recipients alike!
1Effectiveness of Promotional Products as an Advertising Medium, PPAI Research, fielded through MarketTools Inc., 2009
